More tools = more confusion

More tools =
more confusion

We all want communications to be convenient.
We used to have separate physical devices for phone calls, email and chat, and video conferencing.

Over time, communications become consolidated into a single physical form factor, which for the most part was a smartphone or a desktop computer. 8×8 addressed both of those markets by combining video, voice, chat and contact center into a single application facilitating collaboration and communication from anywhere on almost any device.

Download and read Chapter 1 of our eBook for more information.

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While the trend of “work from anywhere” continues to grow exponentially, we also recognize a second parallel trend where organizations aren’t just expecting employees to communicate from any geographical location. They expect them to communicate from any contextual application as well.

For instance, if you are a sales rep and spend your day in Salesforce.com (SFDC), you want to be able to make customer calls right from your SFDC application. You don’t want to have to exit SFDC to make that call. You want to use the application you are in all the time to do your work. In fact, you may also want that call recorded and made available for later reference in the context of the customer or prospect you just called.

People want additional capabilities.
They don’t want more tools.

We all want communications to be convenient. We used to have separate physical devices for phone calls, email and chat, and video conferencing.

Over time, communications become consolidated into a single physical form factor, which for the most part was a smartphone or a desktop computer. 8×8 addressed both of those markets by combining video, voice, chat and contact center into a single application facilitating collaboration and communication from anywhere on almost any device.

Context Counts.

“For years now, some of the biggest productivity killers – ranked at the very top in certain studies – is getting workers to understand how to actually use the growing wealth of communications tools at their disposal.”

Dion Hinchcliffe
Constellation Research

We call out those three applications in particular because they represent millions of active users every day. Microsoft Teams alone has 75 million active daily users. And those users don’t just need to communicate with other Teams users. Sometimes they have to communicate with people who are not using Microsoft Teams and need the convenience of making a phone call from Teams to a non-teams user, any time, anywhere in the world. User communications don’t only traverse geographical or form factor boundaries, they also cross contextual boundaries.

Communications strategy has become increasingly critical to every organization. That may seem like a silly statement. Haven’t communications always been critical? Of course they have.

8×8 Voice for Microsoft Teams.

If you are eager to learn how we make communications convenient for Microsoft Teams, click here.

For a 48-second introduction to see convenient communications in action or watch this demo.

Download the Connect From Everywhere Teams eBook.

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View other chapters from our Connect From Everywhere Teams eBook

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